Four Pillars of IRAYA LIFE

Beyond “Ingredients”
Conscious sourcing of ingredients with a focus on sustainability. Promoting biodiversity, supporting local communities, and preserving the environment. Ensuring every ingredient is potent, responsibly sourced, and ethically cultivated.

Product and Formulation
Creating balanced formulations that combine nature's best with cutting-edge science. Ensuring visible results without compromising long-term skin health. Prioritizing efficacy and gentleness for sustainable beauty solutions. Upholding the principles of clean beauty by avoiding harmful chemicals and using safe, transparent ingredients.

Sustainable Packaging
Utilizing recyclable materials like glass and responsibly sourced paper. Reducing plastic use to minimize environmental impact. Balancing aesthetics with eco-conscious practices to lower our carbon footprint. Embarking on a journey towards 100% sustainability, with a clear vision to achieve this goal by 2029.

Beyond “Manufacturing”
Employing energy-efficient and waste-reducing manufacturing practices. Using eco-friendly technologies to minimize environmental harm. Contributing to societal and environmental well-being through social initiatives and ethical practices.
Roadmap '29
A Five-Year Journey Towards Zero Waste
Iraya Life’s Roadmap ‘29 is our visionary path towards becoming a 100% Zero-Waste skincare and wellness company by 2029. Our mission goes beyond delivering exceptional formulations—we aim to emerge as a leading conscious and balanced skincare brand in India, one that values the planet as much as it cherishes your skin and well-being. While we’re not fully sustainable yet, Roadmap ‘29 reflects our unwavering commitment to achieving this goal through sustainability, community empowerment, and innovative practices. This five-year plan outlines key milestones to forge a future where beauty and sustainability go hand in hand.
In our first year, we have laid the foundation for a sustainable future by achieving:
- Using sustainable ingredients across all formulations.
- Using sustainable packaging, ensuring minimal environmental impact.
This year marks the beginning of our commitment to responsible sourcing and packaging practices, setting the tone for the years ahead.
In our second year, we aim to redefine beauty with a focus on science and safety:
- Developing well-researched, effective products that balance cutting-edge skincare trends and proven Natural-Ayurvedic wisdom.
- Meeting Clean Beauty 2.0 guidelines, including rigorous studies on ingredient safety and their long-term impact on skin health.
- Conducting thorough assessments of product sun sensitivity to enhance user safety and experience.
This year is about crafting beauty solutions that are clean, effective, and thoughtfully designed for long-term well-being.
In our third year, we deepen our connection with communities by:
- Incorporating Iraya Life Foundations through initiatives like the Waigaon Halad cluster and the Wardhini product line.
- Strengthening community involvement with supply chain audits and workshops on regenerative agriculture.
- Partnering with agricultural-organizations to work directly with farmers, ensuring high-quality ingredients and sustainable practices.
This year is dedicated to uplifting the communities that are integral to our journey.
Our fourth year focuses on adopting innovative practices to further reduce our environmental footprint:
- Transitioning our factory to run entirely on solar energy.
- Implementing systems to reduce industrial and manufacturing waste.
- Conducting EWG score checks to ensure all products meet high environmental and health standards.
- Investing in infrastructure developments to support renewable and sustainable practices.
This year is about harnessing innovation for a more sustainable future.
In the final year of our plan, we aim to achieve our ultimate goal of becoming a 100% Zero-Waste Company by:
- Conducting a comprehensive self-audit to identify opportunities for reducing, reusing, and recycling.
- Phasing out single-use items and replacing PET materials with sustainable alternatives.
- Eliminating all non-compostable and non-recyclable materials from our operations.
- Developing and implementing long-term strategies to reduce waste across all levels of production and packaging.
This year solidifies our commitment to leaving no environmental footprint, creating a model for a truly circular and sustainable business.
Through Roadmap 29, Iraya Life is not just working towards sustainability but setting an example for how businesses can balance beauty, responsibility, and innovation for a better tomorrow.